On Digital Marketing

I found this presentation from 2011 in my digital drawers and thought I’d share it with you as it seems to be still relevant – even after these years.

It was originally commissioned by a customer, an agency, who wanted a primer on data driven digital marketing. I have redacted the customer-specific details but without removing much of the content, if at all.

Perhaps you’ll find something useful…

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On Rocket Internet vs Startups

On Rocket Internet vs Startups

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There is a discussion going on in Germany at the moment on startups vs the Samwer brothers’ Rocket Internet.

And I have only two things to add to that.

  1. I have the utmost respect for the efficiency of the Samwers. Copycat or not is not a point in business. They might be vulgar to your tastes, but there is no denying that they are exceptionally good at doing business. Period.
  2. What the Samwers’…

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Introducing +A RECRUITMENT

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I’m currently at the arrrrrsome 4th European Pirate Summit in Cologne, and upon arriving there yesterday and within three hours, I had received three job requests from devs and entrepreneurs and one company told me they were searching for a talent to fill a new developer outreach position.

So that got me thinking.

On the one hand, I’ve been providing friends and friends of friends and their…

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Where are we now? A message from the present.

Where are we now? A message from the present.

This post is from the present me in response to the recent automated message in a bottle from last year. Thank you for the heartwarming responses, and remember – that message was FROM LAST YEAR. This one is from the present.

Hello world,

I’m doing surprisingly well.

Today is July 2014, and I find myself at the end of my regular free open office hoursat Startplatz in Cologne, reflecting on what…

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I am Making my Open Office Hours More Accessible

I am Making my Open Office Hours More Accessible

This article was originally posted on the STARTPLATZ blog in German. Reposted here for my English speaking friends. TL;DR – I’m now available for free advice every Wednesday 10am – 1pm at STARTPLATZ in Cologne (if I’m town, so check availability up front).

The Norwegian entrepreneur and startup founder Vidar Andersen has since over a year become one of the important members of the STARTPLATZfamil…

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Where do we go from here? A message in a bottle.

Where do we go from here? A message in a bottle.

This is a message to my future self. I’ve set this post to automatically publish one year from now in the hope it will find us both in better times.

Hello world,

I’m not doing so well.

Today is June 19th 2013 and I’m sitting poolside in a fancy neighborhood in Atherton, Silicon Valley. It’s 7am and I’m about to pedal down to Stanford University for another day of lectures with Steve Blank and…

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Come help us get the word out!

Startup Weekend Cologne is back! Jan 24 - 26 @Startplatz!View Post

Startup Weekend Cologne is back! Jan 24 - 26 @Startplatz!

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3rd NEXT Cologne is a go!The 3rd NEXT Colognekicked off on the evening of October 23rd and this time we have four very…View Post

3rd NEXT Cologne is a go!

The 3rd NEXT Colognekicked off on the evening of October 23rd and this time we have four very…

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Customer Development on German RadioRecently I was interviewed by Julia Fiedler at DRadio Wissen(Radio! Yes – it’s actually still…View Post

Customer Development on German Radio

Recently I was interviewed by Julia Fiedler at DRadio Wissen(Radio! Yes – it’s actually still…

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Pitch Your Startup Like a ProAs I’ve been around the world pitching my own startup at some of the world’s most prestigious…View Post

Pitch Your Startup Like a Pro

As I’ve been around the world pitching my own startup at some of the world’s most prestigious…

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Lessons Learned from CrowdfundingI recently shared what I learned from one failed and one successfulcrowdfunding on IndieGoGo at the…View Post

Lessons Learned from Crowdfunding

I recently shared what I learned from one failed and one successfulcrowdfunding on IndieGoGo at the…

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We made it to Silicon Valley!So because of you guys, I am now an official Lean Launchpad Instructor as trained by Steve BlankandView Post

We made it to Silicon Valley!

So because of you guys, I am now an official Lean Launchpad Instructor as trained by Steve Blankand

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On Customer DevelopmentI’m currently in Silicon Valley, invited to receive the Lean Launchpad Instructors class with Steve…View Post

On Customer Development

I’m currently in Silicon Valley, invited to receive the Lean Launchpad Instructors class with Steve…

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BREAKING: Was IndieGoGo hacked?UPDATE: It now seems to be back to normal. I’ve reached out to IndieGoGo for a comment.
Yesterday…View Post

BREAKING: Was IndieGoGo hacked?

UPDATE: It now seems to be back to normal. I’ve reached out to IndieGoGo for a comment.

Yesterday…

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